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As low as £24.99 Regular Price £34.99

Prime Highlights

  • Medium Pile Height Carpet

    Soft yet Strong Pile

    Enjoy the best of both comfort and durability with a medium pile carpet. With a balanced height, it offers a soft feel underfoot while still standing up to daily wear and tear. It’s the perfect choice for those looking for a carpet that provides both style and function, adding just the right amount of texture and warmth to your space. If you want a carpet that’s cosy yet practical, medium pile is your go-to for a versatile, long-lasting floor.
  • Carefree Cleaning

    Spills happen, but with Prime carpet, cleaning is a breeze. Designed to resist stains and messes, it makes maintaining a fresh, spotless look effortless. Simply wipe away the worries and enjoy a floor that stays gorgeous with minimal fuss. Ready for life’s messes, this carpet is bleach cleanable, so you can tackle stains with ease. Keep your space fresh and spotless, knowing your carpet can handle whatever comes its way.
    • Easy Care
    • Bleach Cleanable
  • Confidence Covered

    Confidence Covered+ - Because five years of peace feels pretty good

    This is long-haul reassurance. With Confidence Covered+, you’re backed for five full years against manufacturer faults—simple, solid, and on your side. Just bold carpet, built to last, and a little extra peace of mind every time you kick off your shoes. We’ve got you (and your floor) covered.
    • Peace of Mind
  • Carpet Suitable for Underfloor Heating

    Suitable for Underfloor Heating

    Turn up the cosiness with a carpet that’s perfect for underfloor heating. It lets that gentle warmth flow through, giving your space a toasty, inviting feel without losing any style. Ideal for chilly mornings, this carpet keeps things comfortable, practical, and super snug - just the way you like it. Warmth underfoot, style above.
    • Suitable for Underfloor Heating
    • Helps with Insulation
Rated
Our carpets have been rated by our experts to give you the best idea on their softness, durability and warmth underfoot
Softness
i
x
Our experts have crafted this scale to help you find the perfect level of comfort. From soft to indulgent, it’s all about finding the ideal softness for your space. Let’s make your feet feel right at home!
Soft
Indulgent
Durability
i
x
Our experts have designed this scale to help you choose a carpet that stands up to everyday life. From reliable to unstoppable, we’ve rated each option based on its ability to handle high traffic and stay looking fresh.
Reliable
Unstoppable
Warmth Underfoot
i
x
Our experts have crafted this scale to guide you in finding the perfect level of warmth. From lightly cosy to luxuriously warm, we’ve rated each carpet based on its ability to trap heat and keep your space feeling snug.
Warm
Snug
Description
Prime is where resilience meets sophistication. Designed for spaces that see a lot of action, this carpet can take on the hustle and bustle of family life while keeping its stunning look. The plush texture feels luxurious underfoot, but it’s tough enough to handle heavy foot traffic and messy moments. Prime won’t wear out, making it perfect for high-use areas that still need to exude elegance. It’s the carpet that keeps looking good, no matter how busy things get. Misty Grey is a pale grey with delicate white flecks, creating a soft, subtle look. It’s light and calming, adding a sense of airiness and tranquility to any room. This colour brings a quiet elegance, offering a soft texture that enhances your space with a serene, fresh vibe.
Ideal for
Suitable for Living RoomLiving Room
Suitable for  Bedroom Bedroom
Suitable for  Stairs Stairs
Suitable for  Dining Room Dining Room
Suitable for  Study Study
Whilst our carpets are suited for all rooms, our experts have picked their ideal areas for this product!
Full specifications
Pile Height
11mm
Backing
Woven
Material
Polypropylene
Pile Type
Twist
Total Weight
2,800 gr/m²
Wear Warranty
10 years
Stain Warranty
10 years
Colour Shade
Grey
Tog Rating
1.6 tog
Suitable for Underfloor Heating?
Yes
Widths Available
4.00m, 5.00m
Product care & information

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